Sports, Marketing and Solutions

Merchandising and licensing has an essential place in sports organizations.
A strong merchandising and licensing strategy allows opportunities for sports brands to extend their relationship with consumers and fans, outside the field of play. It is equally important as sponsorship, advertising, PR, hospitality and social media. Merchandising and licensing is not only important for brand owners to enhance brand image and awareness, but is equally important as a modern communication platform.

We succeeded in our first season to satisfy customers and fans by expanding the Clubs product range and increasing quality. As a second step, we increased the number of shops and consumer purchase possibilities (updating the on-line store, mobile store, phone orders, etc). The third step was to begin a licensing programme, launching products such as beer, stationery, bicycles, credit cards, cola, chocolates and many others. Based on the above experience STRATEGA-GROUP is able to start a merchandising and licensing programme for your club or federation, from A to Z, delivering unique experience and financial success for the project.

According to our experience, PR and communication are key points in marketing strategy. Today, a wide variety of media platforms are used to reach the goals and objectives of communicating with fans, customers and partners in order to establish a relationship based on interest, trust and support.
Today, sport is a huge industry and requires sports organizations to operate as a company, and in many cases as a multi-national company. A strong PR & Communication department is a key tool for success in all companies. You can be assured that we have a strong media relations department and that we can build a long term relationship with our community.

One of the most powerful forces in our society, as everybody knows, is public opinion. STRATEGA-GROUP is skilled in formulating and shaping your message through mass media in order to get the most favorable opinion. Depending on the circumstances, we are able to manage crisis management, as not all PR is positive and the trend of negative press is increasing.

For sport organizations we can build a social media marketing programme and communications platforms such as websites, club magazine and matchday programmes.

Merchandising and licensing have an essential place in sports organizations.
A strong merchandising and licensing strategy allows opportunities for sports brands to extend their relationship with consumers and fans, outside the field of play. It is equally important as sponsorship, advertising, PR, hospitality and social media. Merchandising and licensing are not only important for brand owners to enhance brand image and awareness, but are equally important as a modern communication platform.

We deal with a number of sports events each year organized by the national sport governing bodies, sport venues, teams or clubs, charity fund-raisers and private companies or corporations. This is growing fast and making an important economic impact on the sports industry.

The goal of STRATEGA-GROUP is always have top class, unique and memorable events, and to set new market standards in creativity, innovation and technology. Stadium inauguration, team presentation, team kit launch and sports tournaments events are just some of the possibilities to increase brand image and revenues.

Utilising the benefit of our experience for the management of grassroots events, we can create your customized event in order to gain brand awareness. This approach, allows us to provide you with A to Z services ranging from planning to delivery, from sound to lasers, from artists to fireworks and from branding to press conferences. We can assure high success by reaching an excellent level of customer satisfaction for your sports events.

As former multi-national company employees, we understand perfectly what consumers expectations are. STRATEGA performance is highly appreciated due to the unique perspective about sports marketing and solutions we offer. Our slogan, “marketing and beyond”, is reflected in all our activities. Corporate consulting is one of the major business elements for our team, and we ensure that we deliver marketing and commercial objectives for our clients. From budget planning to team sponsorship, from the stadiums naming rights up to licensing, from the contract negotiations up to hospitality, we cover the entire range of sport business opportunities.

Our guidelines for success are:

• to maximize exposure within the budget.
• to understand customer needs and expectations.
• to bring brilliant ideas to partners
  to find excellent solutions for every budget.
• to deliver expected return on investment.
• providing full marketing support to our clients.
• close follow up for brand building opportunities.